#WhatsbeCo

At beCo – The Interdisciplinary Agency, we are unapologetically reshaping what it means to be a creative partner in today’s world. Headquartered in Chicago, we operate as a premiere boutique agency where strategy, storytelling, and cultural resonance meet.
Our model is built on interdisciplinary collaboration – we’re as much about the people and purpose as we are about the pixels and production. We aren’t just executing campaigns; we’re building ecosystems that thrive at the intersection of art, media, hospitality, and human connection.

[What We Do]

We specialize in full-scale campaign development, creative direction, content production, culinary immersion, and media partnerships.

Our agecny exists to serve both emerging voices and legacy brands that are ready to evolve.

We pride ourselves on producing culturally intelligent work that feels intentional and deeply rooted in community – because that’s what today’s audiences demand.

Our Work, Your Vision

Bell’s Brewery at Camp Wandawega

In fall 2024, we partnered with Bell’s Brewery to develop a destination campaign that captured the essence of their brand through an immersive content series shot at the renowned property.

We didn’t just capture product — we told a story about craftsmanship, community, and carefree energy.

Through our photography direction and visual styling, we created a suite of content assets that reflected Bell’s ethos while introducing the brand to a new generation of lifestyle-focused consumers.

The result: an elevated, nostalgic, and authentic portrayal of what “Up North” feels like with a Bell’s Brewery in hand.

‘Viva Cuba’ Cultural Exchange

This initiative took our Chicago-based team to Havana, where we partnered with the Cuban Rap Agency and Healing Bridge to create a week-long immersion centered on art, wellness, and economic empowerment.

More than a trip, Viva Cuba was a commitment to cultural reciprocity—bringing visibility and value to the creators of Havana while building long-term bridges between communities.

Terms of Service Podcast

Our media division, Terms of Service, is a flagship content platform that brings together 210,000+ listeners per episode for unfiltered conversations about labor, identity, and life in hospitality and creative industries.

It’s a cultural barometer that’s as insightful as it is entertaining—and it’s helping shape the national dialogue on how work, culture, and wellness intersect.

garn:t

From private dinners to branded tastings, our events division, garn:t, turns hospitality into a storytelling tool.

We’ve built events that highlight the craftsmanship of chefs, elevate beverage programs, and provide brands with sensory ways to connect with their audience.

Every dish, every pour, every experience is curated with intention.

#WhybeCo

Cultural. Methodical. Conscious.

We are strategic thinkers, cultural curators, and brand translators.

Whether it's launching a destination campaign in the woods with Bell’s Brewery, immersive events production, or rolling out an audio strategy that rivals traditional PR, we operate with vision and velocity.

We are based in Chicago—but our reach, relevance, and rigor are global.

We are beCo - The Interdisciplinary Agency.