Crossfade Collective is a new cultural imprint from beCo—an evolving platform where music, media, and movement converge to create immersive, interdisciplinary experiences.
Rooted in the spirit of collaboration, Crossfade blurs the lines between nightlife, art, and brand activations to create curated moments that resonate beyond the event. From vinyl-only sound labs and culinary takeovers to analog-driven installations and design-forward workshops, each gathering pulses with a distinct theme and mood—always grounded in intention, identity, and impact.
Designed as both a platform and a framework, Crossfade supports emerging and established artists through paid commissions, community-centered programming, and long-term creative partnerships. The collective is our response to what culture can look and feel like when it’s not extracted but amplified—built with purpose, experienced together, and remembered long after the lights fade.
The inaugural volume, “Ritual Noise,” launches in Chicago this fall in collaboration with garn:t and our extended network of visionaries, tastemakers, and brand partners.
