Agency Open Letter [re:] AI

beCo is and will always remain, creator-forward.

Our work is not automated; it’s considered, developed, and rigorously developed by diverse creatives whose lived experiences, disciplines and cultural fluency shape every engagement.

Strategy, storytelling, production and partnerships are human processes within this agency; built through dialogue, discernment, and accountability.

Technology does not originate our ideas, define our voice, or replace our authorship.

We acknowledge that the unrestrained use of artificial intelligence has the potential to displace the very creative ecosystem we have built to support.

That reality demands restraint, governance, and principled leadership.

All client data, intellectual property, sponsorship structures and editorial narratives entrusted to us are protected and stewarded through human oversight and legal standards.

We do not compromise ownership, confidentiality, or creative control for convenience.

We will continue to explore responsible creative avenues and emerging tools where they enhance, not erode human contribution.

Any technological integration is reviewed, contextualized and approved to ensure alignment with our values and the communities we serve.

beCo’s future depends on protecting creators, not replacing them.

Our commitment is clear - innovation will never come at the expense of humanity.